Adidas End-to-End project

Adidas End-to-End project
Design

Not wanting to be outdone by all the Nike celebrations going on, Adidas (alongside Foot Locker stores) have got together with seven of the world's...

Amanda Gore (PSFK London)
  • 13 march 2007

Not wanting to be outdone by all the Nike celebrations going on, Adidas (alongside Foot Locker stores) have got together with seven of the world’s best graffiti artists to produce a collection known as the End-to-End project. The idea was to take graffiti artwork ‘from the sketchbook to the streets’, and to achieve this the artists were given free reign of a warehouse in Spitalfields for three days, with the resulting creations used to decorate a range of trainers and clothing.

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