The ultimate in lazy shopping- Adidas have installed a virtual mirror in their new store on the Champs Elysees in Paris that enables customers to...

The ultimate in lazy shopping- Adidas have installed a virtual mirror in their new store on the Champs Elysees in Paris that enables customers to see what any shoe looks like on them simply by pointing at it on a computer screen.

Gizmag reports on the impressive technology-

‘Instead of trying on dozens of pairs, the customer simply stands in front of a virtual mirror. On his foot, he can see the shoe of choice (as long as it’s adidas) in the colour of choice. The virtual mirror was developed by researchers at the Heinrich-Hertz-Institut HHI in Berlin. Unlike a conventional mirror, it does not display a true reflection. Instead, a camera captures the customer’s feet and legs and displays them as a video scene on the monitor. The various shoe models are inserted into this picture. “Thanks to the 3-D image processing techniques developed at the HHI, the software is so fast that it can follow the customer’s movements in real time,” says Jurgen Rurainsky, one of the virtual mirror’s developers.’

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