Oh dear, plenty of 'Black Coat Thinking' going on at the South By SouthWest. Wired reports that one panel was keen to suggest that we should all try to hide using the concept of "leave no trail behind".

Oh dear, plenty of ‘Black Coat Thinking' going on at the South By SouthWest. Wired reports that one panel was keen to suggest that we should all try to hide using the concept of “leave no trail behind”. Read it all here. PSFK still stands by it's Red Coat, Black Coat manifesto.

WIRED Blogs: Listening Post

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in