Branded Utility & MySpace

Branded Utility & MySpace
technology

To promote upcoming fantasy megamovie “The 300,” Warner Bros. has maintained a MySpace page for the film. But in a twist, the movie sponsored a feature upgrade on the site that alerted users that they could now store 300 photos on their profile.

Piers Fawkes, PSFK
  • 9 march 2007

Albert Kugel thinks he’s spotted a branded utility developed by Warner Bros for MySpace users. He says:

To promote upcoming fantasy megamovie “The 300,” Warner Bros. has maintained a MySpace page for the film. But in a twist, the movie sponsored a feature upgrade on the site that alerted users that they could now store 300 photos on their profile. Usually people are limited to just a couple dozen photos to upload….

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