Brands Verbal Identity

Brands Verbal Identity
Industrial Brand
  • 8 march 2007

Ever wonder how brands end up with their names? Ping Mag has an insightful interview with Scott Milano, head of the Verbal Identity department for Interbrand, a Tokyo based brand management company. In the interview, Scott divulges on the creative process involved with selecting a name that captures a brands essence and works on a global level.

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