Coco Ribbon Neutral

Coco Ribbon Neutral
Design

Coco Ribbon, the boudoir boutique in Notting Hill where fashionistas stock up on lingerie, soft furnishings, candles et al, are adding another range to their...

Amanda Gore (PSFK London)
  • 22 march 2007

Coco Ribbon, the boudoir boutique in Notting Hill where fashionistas stock up on lingerie, soft furnishings, candles et al, are adding another range to their store- your clothes! Wanting to do their bit to help the environment, the company’s founders came up with a unique way to shop and recycle at the same time. The new scheme, called Coco Ribbon Neutral, aims to get customers to bring in unwanted designer clothes and swap them for shopping vouchers to spend in the store. Fifty per cent of the sale price of your garment will come back to you in the form of Coco Ribbon pounds, alongside the knowledge that you are doing a good deed- thus alleviating your guilt and allowing you to buy more!

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.