Coke have trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.

Fashionista hints that Coke are planning to launch a beauty drink – much like the Borba drink. They say:

They've trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.

Fashionista

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)