Copyranter On Trend School at Soho House

Copyranter On Trend School at Soho House
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Piers Fawkes, PSFK
  • 23 march 2007

In the latest column for Gawker, Copyranter takes a swing at the Trend School that’s set up every month to help marketers understand the kids:

Once every month, several hip New York teenagers shuffle into the Soho House, the Meatpacking House of Style, to share their sublime understanding of What Is Cool These Days with ad and marketing execs—who pay $2,500 for the one-day chat sessions. They’re paying to hear Aaron talk about his favorite Jordan sneakers; to view Jennie’s hand-knit Bart Simpson blanket; to find out about James’s blogs (Christ). Welcome to Trend School, the consistently sold-out event hosted by CAA’s trend-tracking unit, the Intelligence Group.

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