In Brief

creative activismApril’s Creative Review is a special issue devoted to sustainability. For it, the publisher asked Sara Rich, editor of worldchanging.com, to explain how their readers can help genuinely green businesses to thrive.

April’s Creative Review is a special issue devoted to sustainability. For it, the publisher asked Sara Rich, editor of worldchanging.com, to explain how their readers can help genuinely green businesses to thrive. Here’s a (rather long) extract here:

Conscious consumers in the modern marketplace rarely face an either/or proposition. Gone are the days of choosing between pleasure and principle. Gone is the sacrifice of flavour, colour and style in the name of environmental responsibility. With the likely exception of toilet paper (which it seems still cannot be made both recycled and soft), many of our everyday items can now be found in a luxurious shade of green. Savvy advocates of sustainability know that business is not the enemy of the good…

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