The last few years have been all about herds, the wisdom of crowds and tipping points. The latest edition of Trendwatching focuses on Crowd Clout; the ease with which groups of likeminded individuals can connect online and exert influence on a global scale.
They define it as:
“Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts.”
You can read all about it here.