The Persil/Omo strategy ‘Dirt is Good’ has its fair share of detractors and defenders, however, both agree that the work in the UK has been pretty sub par.

So it comes as a rather nice surprise to see the work done for the Argentine version of Persil/Omo, Ala.

The advert translates as:

Sorry mum, sorry mum, I got dirty I didn’t even notice Where was my head?

I was distracted saving human lives Feeding my daughter Your daughter Your grand-daughter, mum.

It happened while I was helping others Leaving behind illogical fears Here, I got dirty learning to have ideas of my own Here, learning not to be selfish To interact with others

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