Dirty Goes Away

Dirty Goes Away
Henry Lambert
  • 22 march 2007

The Persil/Omo strategy ‘Dirt is Good’ has its fair share of detractors and defenders, however, both agree that the work in the UK has been pretty sub par.

So it comes as a rather nice surprise to see the work done for the Argentine version of Persil/Omo, Ala.

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