In Brief

Taking the idea of Digg and creating a social shopping site where users can publish any interesting finds that they want to share, iliketotallyloveit.com was...

Taking the idea of Digg and creating a social shopping site where users can publish any interesting finds that they want to share, iliketotallyloveit.com was founded by four students in Germany who wanted to create a community-based website for cool product recommendations. Quoting Paris Hilton may not make for the most eloquent name, yet it’s a perfect way to to describe this great new site where every user can upload short reviews of their chosen items, vote on other people’s postings and comment on products shown, which vary from iPod alarm clocks to gold cassette belt buckles, plus of course a wide array of cool t-shirts.

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