Industrial Brand
  • 13 march 2007

As brands continue to fight for ‘green dollars,’ it’s becoming more and more important for companies who pride themselves on their environmental consciousness to distinguish themselves from competitors. This need to prove their ‘greeness’ has inspired companies such as Stonyfield Farm, Tesco, and Timberland to begin labeling products to reflect their carbon footprints. This is great. But often times, despite all the positive environmental practices a company may take, much of the energy used in production occurs way down at the bottom of the supply chain.

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