Joost tokens are the new hot commodity around the blogosphere. These tokens allow users to trial the project before it goes public.

Joost tokens are the new hot commodity around the blogosphere. These tokens allow users to trial the project before it goes public.

Everyone wants a bit of the action. Sites like JoostSwap have popped up overnight, where people can trade tokens for other things, while some bloggers have created clever self-promotional contests for link referrals and comments. Of course, there’s ebay where tokens are going for about 50 bucks on average.

Using beta-invitations to motivate demand is nothing new, but we can’t help but be intrigued by the launch tactics for a product as hyped up as Joost.

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