Greenhouse Gases and Marketing: Synthesis

Greenhouse Gases and Marketing: Synthesis
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The proliferation of greenhouse gases (GHG) - and specifically carbon dioxide – both in the media and the atmosphere – is a ubiquitous issue at the moment. This article will...

Clownfish
  • 29 march 2007

Much
ink is currently being spilled on carbon dioxide (CO2). There is good reason for
this, as man-made carbon is the cause of the recent rises in the planet’s
average temperature – both directly, by warming the surface of the earth, and
indirectly, but releasing more water vapor into the atmosphere (water vapor is
the most important GHG but also the most difficult to reduce independently –
source Environmental News Network). Even worse, emissions of CO2 look set to
increase at ever greater rates. The proverbial CO2 tide needs to be turned
before literal tides wreak true havoc on the world’s coastal populations.

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