When Heeb Magazine came out with its 12th issue last month, we suspected it had some work done. Turns out the glossy of choice for irreverent young jews got a...

When Heeb Magazine came out with its 12th issue last month, we suspected it had some work done. Turns out the glossy of choice for irreverent young jews got a makeover from those meshugines at thehappycorp. According to the agency’s blog, they collaborated in making changes to Heeb’s print layout, letterhead, web design and branding.

Heeb isn’t the only magazine of late to seek help from a creative agency in its branding. The trend is not far from the image burnishing PR shops do for everyone from Bonnie Fuller to Opus Dei. Print media is in a state of crisis, but they can still bank on their brand—if it’s a strong one. Tapping experts to build that brand and maintain its relevance makes sense.

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