It may not be here for a while yet, but Apple have been busy crafting the iPhone’s ad. And it’s rather pleasing.

Simon Law, planning director of WCRS has an interesting post on his blog which points out that the ad may have been inspired by a 1995 movie called ‘Telephones'”

He argues that the Apple creatives may have seen it, but is that a bad thing?

“We used to joke that there were only “5 ideas in advertising anyway” – or 7, or whatever. But it was a foil for a truth that ideas were often inspired by things other people have done. Art that you’ve seen. Music you’ve heard. Director reels that contained a new production trick. etc… The difference now is that, when it happens, it’s too easy for everyone else to find the source material and it’s very, very easy for those people to spread the word on their discovery. So, quickly, we see the source as well.”

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