Media & Brands Become Agencies

Media & Brands Become Agencies
Piers Fawkes, PSFK
  • 8 march 2007

At the recent PSFK Conference in New York, a panel was held that looked as media as the new creative agency. Meanwhile, Influx Insights point out that Channel 4 TV in the UK is also providing creative services – and in the brand world, Ralph Lauren has set up Global Brand Concepts to offer creative services to other brands.

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