Montana's Meth Project
Making its way from the west coast, methamphetamine is reaching epidemic levels, hitting rural communities particularly hard. The Meth Project is an anti-meth campaign that's attempting to graphically communicate the risks of methamphetamine to the youth of Montana with a unique and sensible approach:
We approach Methamphetamine as a consumer products marketing problem. Meth is a consumer product. It is readily available. It is affordably priced. It is distributed statewide through a very effective distribution channel. It has many product attributes that are perceived as attractive.