An article and a white paper argue that the price of music is free.

An email article called ‘Giving It Away' by Bob Lefsetz argues that the music industry can no longer compete because too many up and coming artists are prepared to give their music away for free. He compares today's artists with the British Invasion – bands that were doing it for the music not the money. Here's an extract:

It’s an eye-opener. That your model is IRRELEVANT!

YOU need to pay the mortgage. YOU need to go on vacation to the Caribbean. But the new musicians? They’re willing to sleep on the floor and eat ramen. Hell, they’re in their twenties, they’re not on the corporate track, they’ve got different ambitions!

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in