Music’s Price To Hit Zero If It Hasn’t Done So Already

Music’s Price To Hit Zero If It Hasn’t Done So Already

An article and a white paper argue that the price of music is free.

Piers Fawkes, PSFK
  • 29 march 2007

An email article called ‘Giving It Away’ by Bob Lefsetz argues that the music industry can no longer compete because too many up and coming artists are prepared to give their music away for free. He compares today’s artists with the British Invasion – bands that were doing it for the music not the money. Here’s an extract:

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