Nike Rethinks

Nike Rethinks
Advertising
Piers Fawkes, PSFK
  • 26 march 2007

An article in Philly.com examines the new drive Nike has taken to make its products relevant for today’s market:

Parker, 51, who became CEO in January 2006, is promoting new products such as basketball uniforms that are tailored rather than baggy… Under Parker’s new marketing structure, teams focus on six main categories: running, soccer, basketball, men’s training, women’s fitness, and sports culture, which the company defines as products for casual wear rather than athletic performance.

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