A new free service called xipto is paying taste-makers and influencers to endorse specific products and services to their circle of friends by leaving a pre-recorded message on their mobile phone. Each time someone calls, the caller hears “this clip was endorsed by the person you are calling,” the message plays, and the endorsers receives payment. The cool thing here is that each user gets to select exactly what they want to endorse by managing their own playlist of brands/campaigns they support. Users have the option of running a single message or having a rotating list.

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