Yesterday's Consumed, a weekly trends and marketing colum in the NYT Magazine had and interesting article about the aggressive designs international calling cards display to win over their thrifty consumers....

Yesterday's Consumed, a weekly trends and marketing colum in the NYT Magazine had and interesting article about the aggressive designs international calling cards display to win over their thrifty consumers.  Our friend Wendy Dembo, a speaker at the PSFK Conference in  New York was featured in the article.

Walker writes:

Prepaid phone cards — which sell long-distance minutes in advance for use on any phone — fall into one of those consumer categories in which the tastefulness of a design isn’t much of an issue. To shop for one entails confronting a barrage of blunt, screaming graphic treatments, each jostling for the viewer’s eye at the newsstand or convenience store. This echoes the unwieldy nature of the phone-card business: card selections vary significantly not just by region but also by neighborhood, and new cards are released practically every day. It’s a “highly, highly competitive market,” says Jeffrey Kapner, vice president for marketing for the long-distance carrier Total Call International.

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