An article in the great Ping Magazine highlights the poetry found on the packaging of Japanese goods. Ping says:

Product poetry is most probably an intriguing subject to foreigners in Japan: within the flood of Japanese characters and the lack of their understanding, any word written in alphabetic letters immediately leaps to the eye. On the contrary – these words are originally designed for an audience, which – in most cases – will never seriously read them anyway. The question is – why?

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