OK, guys - over 200 of you have already registered your interest in attending the PSFK Conference in London on 1st June. The location we have penciled is the Gallery above Imagination. It's very nice but it's a little small - about 150 seats.

OK, guys – over 200 of you have already registered your interest in attending the PSFK Conference in London on 1st June. The location we have penciled is the Gallery above Imagination. It's very nice but it's a little small – about 150 seats.

2 lessons learned from NYC was that (a) only a third of pre-registered buy tickets and (b) we sold/allocated about 300 tickets for the conference but only 200 turned up.

So would love some thoughts from you guys. Here are ours.

Negative: Less seats means greater risk to achieve break-even which means higher ticket prices. The ticket costs are likely to be a first come first served allocation at 100 Pounds, a later allocation at 300 Pounds and a final allocation at 500 Pounds. The less seats the less 100 Pound tickets we can sell to early registrants (aka friends of PSFK).

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