A new shopping website, Racked.com, made its official debut yesterday and Fashion PSFK has gotten no work done since. In its own words: “Racked is...

A new shopping website, Racked.com, made its official debut yesterday and Fashion PSFK has gotten no work done since.

In its own words: “Racked is a blog about shopping, neighborhood stores and the retail scene of New York City. If they’ll take your money, we’ll tell you about it.” In our own words: retail porn.

So far the blog has been tracking such hot items as Madonna’s line at H&M (a bust–literally), the new Whole Foods on Bowery (lots of “Shelf Porn") and the new Diane von Furstenberg flagship (unwrapping sono). They already have some recurring features such as “Clickage” (links to local and national items) “Storecasting” (store openings of note) “Hot Racks” (good sales with all the details) and “Email Scan” (worthy items from those inbox-clogging newsletters).

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