Rough Sleepers is a clever new twist on the traditional idea of a charity shop. Working with the same business model, all the proceeds go...

Rough Sleepers is a clever new twist on the traditional idea of a charity shop. Working with the same business model, all the proceeds go directly to the social exclusion and homelessness charity Novas, but this is no second-hand store. The rather inconspicuous facade on the main road through Camden Town hides an impressively designed space with a feast of fashion treats inside, and wonderfully friendly assistants who were very happy to guide me around the store and introduce me to the fabulous collections.

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