Motorola paid $10 million for a license to use the (RED) brand. If you have 5 brands who paid the same figure, (RED) would have raised $50 million. As the brands did all the marketing, how did (RED) only end up with $20m?

We thought we’d just let our meme about (RED) lie, but the emails and comments suggest that there’s a number of people out there who are questioning the effectiveness of the (RED) charity. I suppose this is where we could get sued:

One whisper we received helped support our questioning: rumor has it that Motorola paid $10 million for a license to use the (RED) brand. So, if you have 5 brands who paid the same figure, (RED) would have raised $50 million from the brands who also did all their own marketing. So, how did they only get to $20m in charity donations?

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