What is integration?
Gareth Kay at Brand New has been invited to sit on the panel at the Future Marketing Summit and this year the theme is integration. Gareth argues that integration is a false concept and instead it’s a label that is used to describe how different media interact with each other.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results