Why Digital is Better Than Advertising : You Don’t Have To Do Advertising

Why Digital is Better Than Advertising : You Don’t Have To Do Advertising
Advertising
Piers Fawkes, PSFK
  • 26 march 2007

Iain Tait of Poke gets feisty with a thought-piece post on why he prefers digital:

Personally I’m all too happy for Ad Agencies to get stuck in doing more advertising using more different kinds of channels. I’m just not convinced that the skills for producing great advertising are the same as the skills needed to do the kind of digital stuff that gets me excited.

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