Why Does Everyone Want To Be The Next YouTube?

Why Does Everyone Want To Be The Next YouTube?

Why is the media so fascinated with the next next?

Piers Fawkes, PSFK
  • 23 march 2007

Over the last few months we’ve visited several brands, agencies and consultancies and a recurring theme that comes from the conversations is some urgent need to find or create the next YouTube or MySpace. Yesterday we presented a forthcoming PSFK related project to a phone manufacturer and one of the questions was how big can this grow? The answer was that we are building something new that we love with people who love what they’re doing – of course, we check it can scale – but we believe that it is impossible to set out to become the next Flickr, YouTube or MySpace because none of those sites set out to be what they became anyway. We’re just building something we’re very excited about and we hope others will be excited about.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.