April for me always marks the end of auto show season. While I only go to two annually, Detroit and New York, I think that's enough. The lure for auto...

April for me always marks the end of auto show season. While I only go to two annually, Detroit and New York, I think that’s enough. The lure for auto shows, beyond my the passion for cars is also to experience immersion in the brands. See it used to be that car shows were a pretty straight forward events. A bunch of vehicles were parked in a convention hall, some basic signage was hung from the ceiling and maybe you’d have a car or two on a rotating platform. All that changed in the late 80’s. Automakers began to invest more and more in their stand design as an added component in brand communications. Today, auto shows are spectacles, owing some of the evolution to GM’s Motoramas in the 50’s.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in