Ad Industry Still Virtually Dumb
What does the ad industry do next? Takes a step backwards and introduces spam to SL in the form of video billboards. Adverlab shows us some demo shots of brands like Dove appearing in the virtual world (Yeah, because SL is full of fat birds).
Ok, ok – we all took the mickey out of all those brands that rushed into SecondLife to an audience of no-one but at least we can get the rationale behind what they did there. Those brands built experiences for consumers to interact with. Pretty sensible thinking, no?
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results