Ad Industry Still Virtually Dumb

Ad Industry Still Virtually Dumb
Advertising

What does the ad industry do next? Takes a step backwards and introduces spam to SL in the form of video billboards. Adverlab shows us some demo shots of brands like Dove appearing in the virtual world (Yeah, because SL is full of fat birds).

Piers Fawkes, PSFK
  • 27 april 2007

Ok, ok – we all took the mickey out of all those brands that rushed into SecondLife to an audience of no-one but at least we can get the rationale behind what they did there. Those brands built experiences for consumers to interact with. Pretty sensible thinking, no?

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