In Brief

When we were in London the other day we popped by the 'activation unit' of a large ad agency and met the MD who told us that an activation unit did all this 'fun' stuff such as chalking pavements, flyposting, ambient media and raiding live radio shows. When we suggested that there was a concern by people about urban spam he replied that as long as his work was entertaining then people would like it and that the sort of advertising these people were complaining about happened 5 years ago...

When we were in London the other day we popped by the ‘activation unit’ of a large ad agency and met the MD who told us that an activation unit did all this ‘fun’ stuff such as chalking pavements, flyposting, ambient media and raiding live radio shows. When we suggested that there was a concern by people about urban spam he replied that as long as his work was entertaining then people would like it and that the sort of advertising these people were complaining about happened 5 years ago.

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