Amp’d Reveals Phone Usage
Amp'd PR sent us a press release about their rise of subscribers (200,000). The figures in the release gave some interesting insight into multimedia phone use in the US including the popularity of content originated for the phone...
Amp’d PR sent us a press release about their rise of subscribers (now 200,000). The figures in the release gave some interesting insight into multimedia phone use in the US including the popularity of content originated for the phone:At more than $100 per month, the average revenue per user (ARPU) for an Amp’d Mobile subscriber remains more than two times the industry average of $54 (Source: IDC, March 2007). Notably, data ARPU for Amp’d Mobile was approximately $30 as compared to the industry average of $6.74 (Source: IDC, March 2007). Demonstrating its focus on mobile entertainment, over 50% of Amp’d data ARPU comes from content as opposed to the industry average of approximately 25%. Amp’d users consumed more than four million videos, songs and mobile games in the first quarter of 2007, doubling the fourth quarter of 2006 figure of two million, with a total of more than six million downloads to date. In addition, Amp’d Mobile subscribers are downloading more over-the-air music downloads than ringtones making Amp’d the only known North American wireless operator to achieve this. This also reflects a rapidly increasing segment of mobile users purchasing content through Amp’d’s easy-to-use interface. Original content continues to drive large audiences to Amp’d Live. Original content accounts for only 5% of all Amp’d Live content offerings but 30% of the overall downloads. Customers continue to eat up original hits such as “Lil’ Hollywood” and “Lil’ Bush: Resident of the United States” and live coverage of extreme sports including Supercross and Ultimate Fighting Championship.