Bom Chicka Wah Wah

Bom Chicka Wah Wah
Henry Lambert
  • 16 april 2007

Lynx, or Axe as it’s known in most of the world has released its latest TV offerings. And they don’t disappoint.

Considering that the target audience is young males who like nothing more than hot girls and comedy catch phrases, the ads are spot on. Each features an everyday situation and then shows the effect of the latest Lynx fragrance on good looking young women.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.