In addition to their newly announced record label, Starbucks has long been a presence in curated CD retail. On the digital music front, Scottish-based chain Beanscene is innovating with a...

In addition to their newly announced record label, Starbucks has long been a presence in curated CD retail. On the digital music front, Scottish-based chain Beanscene is innovating with a newly launched digital initiative that allows customers to consume new music through various mediums, including their mobile phones. According to Digital Music News:

The store, accessible at the freshly-relaunched beanscene.com, offers a catalog of approximately one million tracks.  The songs can be downloaded online or on a mobile device via SMS, options that allow easy accessibility from multiple locations, including Beanscene locations.  The launch is designed to fit into a larger music presence by Beanscene, one that includes an in-store radio station, in-store performances, and a distribution deal with eMusic.  According to Gordon Richardson, founder of the chain, the download store launch is part of a larger initiative to cultivate an inviting, in-store environment.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in