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Crowd Clout

Crowd Clout
Henry Lambert
  • 19 april 2007

The latest issue of Trendwatching is out and this time it’s all about something that they’ve coined Clowd Clout – the ability of people to come together and change things. Trendwatching define it as: “Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts.”

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