Culture Jamming For A Difference

Culture Jamming For A Difference
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 En Themes Kleercut Med Product KleenexMore recently we've started to feel a little discontented about the idea of culture jamming. Some of it just feels pointless... but then we found out about a certain Greenpeace project.

Piers Fawkes, PSFK
  • 16 april 2007

More recently we’ve started to feel a little discontented about the idea of culture jamming. Some of it just feels pointless: 30 people dressed in blue tops and khakis turning up at BestBuy achieves what exactly? And does dressing the walk-don’t-walk men on New York’s traffic signals really encourage us to walk rather than drive? Ok, some of it could be called art, but much of it is simply waste. What we’d like to see more of is Object Orange, we suppose – a project that pushes for real change.

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