End of a Copywriting Era

End of a Copywriting Era
Advertising
Henry Lambert
  • 19 april 2007

First Amelia suggests that the era of the Great British Pun is over and then the Guardian argues that the age of ads with witty wordplay is over.

Amelia suggests that the art of the cleverly crafted tabloid newspaper headline will be lost as the likes of Google and RSS begin to deliver our news on a more regular basis. We’ll miss out on headlines like ‘The Queens Bum Year’ after her self proclaimed “annus horribilis” in 1992; in Response to North Korea’s nuclear test: “How do you solve a problem like Korea” and “Kim Wild”.

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