Described as 'a website dedicated to self-expression in music, fashion and the arts', www.anewmovement.com is actually a clever picture-based networking site set up by UK...

Described as ‘a website dedicated to self-expression in music, fashion and the arts’, www.anewmovement.com is actually a clever picture-based networking site set up by UK retailer French Connection.

Unlike previous retail offshoots, this site is not overly heavy on product promotion, relying instead on attracting customers through building a young network of music and fashion afficionados and offering them access to niche gigs and secret fashion events around the UK.

With four launch parties scheduled to start in May, the ‘movement’ is in early infancy, yet appears to already have a decent number of members uploading and contributing. Maybe the grandiose mission statement really does appeal to teens-

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