Eco-Branding Vs Greenwashing Panel At The PSFK Conference NYC
PSFK Conference NYC Panel: Eco-Shift or Greenwash? Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this leads to misleading posturing?...
Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this leads to misleading posturing? Tamara Giltsoff chairs a panel discussion with Hemal Vasavada-Gill, Jill Fehrenbacher and Marc Alt.
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About the speakers:
TAMARA GILTSOFF Tamara is/was a senior consultant at live|work, a British service innovation and design firm. Their motto: “We are what we do, not what we own.” She is based in New York. Her focus is connecting service innovation with green growth – generating new [service] models of consumption and forms of value that deliver ‘triple bottom line’ results. She is currently working full time with OZOlab, part of the OZOcar group (an eco car service in New York), developing their next eco venture.