Pegg and Wright created a film that can be watched many times and rewards the viewer each time they watch it (on DVD).Although it's not necessaily a new startegy, it shows how film makers are changing the way they create work in order to satisfy the way their audience is consuming it.

This week we went along to the Lincoln Center to a screening of Hot Fuzz, the new film from the makers of Shaun of the Dead and Spaced. The film is superb – go see it – but what's more interesting is the way they wrote the script and filmed it. At the Q&A with Dan Smith afterwards, Simon Pegg and Edgar Wright told the audience about how they realized that their fans of their shows would analyze the details of the films and write about them in forums and on blogs. So, Pegg and Wright created a film that can be watched many times and rewards the viewer each time they watch it (on DVD). Wright said:

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