Is The Bedouin Worker Killing The Third Place?
The rise of the Bedouin Worker fueled by easy WiFi could be changing our view on the Third Place. In fact, they could be killing what we see as the Third Place and turning the cafe back to the Second Place. Go to a Starbucks or another cafe and its full of the creative class tapping away on their laptops. The only discussion being made seems to be on the phone with people in other cafes.
Starbucks vision behind the Third Place was to create a space between the home and the office which offered the sort of environment that had always been cherished in the best coffee houses through the years – a place to meet, to read, to debate and discuss, to be on your own. As Starbucks built their chain, independent cafes popped up to offer alternative takes on basically the same principles. (Watch this video from the PSFK Conference where George Murphy discusses the development of the Third Place concept).