Sounds pretty ridiculous and somewhat pointless but it's definitely a novel approach to marketing in Second Life. According to WWD, Lacoste is holding a modeling...

Sounds pretty ridiculous and somewhat pointless but it's definitely a novel approach to  marketing in Second Life. According to WWD, Lacoste is holding a modeling contest for the 100 most remarkable avatars. Six of the winners will participate in a virtual photo shoot, and the results will be posted in an online gallery. They also will split prize money of $1 million Lindens.  The competition started yesterday so hurry if you want to enter!

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