menu

Lacoste launches Virtual Modeling Contest

technology

Sounds pretty ridiculous and somewhat pointless but it's definitely a novel approach to marketing in Second Life. According to WWD, Lacoste is holding a modeling...

Amanda Gore (PSFK London)
  • 4 april 2007

Sounds pretty ridiculous and somewhat pointless but it’s definitely a novel approach to  marketing in Second Life. According to WWD, Lacoste is holding a modeling contest for the 100 most
remarkable avatars. Six of the winners will participate
in a virtual photo shoot, and the results will be posted in an online
gallery. They also will split prize money of $1 million Lindens.  The competition started yesterday so hurry if you want to enter!

+#technology
+advertising
+fashion / apparel
+Fashion Brands
+fitness / sport
+technology
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
Brand Development Yesterday
Gaming & Play Yesterday
No search results found.