Latest theory: For a growing number of us, light and space (indoors and outdoors) is limited and even diminishing. We live in cities that grow taller with parks that are strips not plots and even suburbia is curtailed by a time & distance to employment equation which sooner or later leads to greater density. It is growing responsibility for brands and public bodies to provide us with environments that give us light and space to satisfy the absence created by our personal circumstances.

Thought: For a growing number of us, light and space (indoors and outdoors) is limited and even diminishing. We live in cities that grow taller with parks that are strips not plots and apartments that shrink and look out at walls. Even suburbia gets curtailed by a time & distance to employment equation which sooner or later leads to greater and greater density. It is therefore a growing responsibility for brands and public bodies to provide us with environments that give us light and space to satisfy the absence created by our personal circumstances.

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