Images 2007 04 30 Business 30Drill Graphic.190We wrote recently about the power of 'live' sports and suggested that this will be the one of the few types of content that people would still buy. The power of live is also supported by recent statistics of DVR usage.

We wrote recently about the power of ‘live’ sports and suggested that this will be the one of the few types of content that people would still buy. The power of live is also supported by recent statistics of DVR usage. Current content such as news, sports and American Idol is not as recorded as dramas and comedies. The NYT says:

Shows with content that can be quickly eclipsed by the news, broadly speaking, do not do well in DVR playback. Sports and news, for example, have almost no deferred viewing. That goes for contest shows, too.

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