Jalipo is an online distribution network for high-quality TV and video content which is signing deals with folk like the BBC to show live sports, concerts and more independent films.

One of the theories floating around is that people are far more likely to pay for live experiences than archived content. For example, you don't mind paying for your mobile phone call but you don't like paying for voicemail, or you don't mind paying for a ticket to a band's gig but you won't buy music, or you'd pay to watch your team's game live on cable but you won't pay for replays.

A new service plays on this idea of broadcasting live content that viewers pay for. Jalipo is an online distribution network for high-quality TV and video content which is signing deals with folk like the BBC to show live sports, concerts and more independent films.

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