In Brief

Does the modern media title threaten the creative agency by offering innovative solutions that the agency can’t conceive? Chair: George Parker. Panel: John Lee, Peter Rojas, Sascha Lewis, Scott Witt.

Panel: Media As Creative AgencyDoes the modern media title threaten the creative agency by offering innovative solutions that the agency can’t conceive?  Chair: George Parker. Panel: John Lee, Peter Rojas, Sascha Lewis, Scott Witt.

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About the panelists:

GEORGE PARKER George Parker is a Creative Consultant/Writer who has recently published his latest book, MadScam. He is currently working on his soon-to-be classic The Ubiquitous Persuaders, a 50-year update on Vance Packard’s The Hidden Persuaders. Apart from housing a rather gnarly painting of himself with snakes growing out of his eyes, his attic is stuffed with Gold and Silver Lions, CLIOs, Gold Effies and other as- sorted bits of metal and plastic. You can read the sordid details of his somewhat checkered career at www.parkerads.com. You can also partake of his piss and vinegar views on the current state of the ad biz at his various blogs, www.adscam.typepad.com and www.adhurl.com, and before you know it, an even fouler mouthed one soon to debut at Brand Republic in the UK.

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