Mike Byrne (Anomaly) On The Future Of Brands At The PSFK Conference NYC
Mike Byrne tells us that if advertising does not give hope then it's just landfill.
Presentation: Brand New World – Mike Byrne (Anomaly)
Advertising is landfill, we need to create ways to plant seeds and grow life instead.
About the speaker:
Mike Byrne is the Creative Director of Anomaly. Mike is a former Creative Director at Wieden + Kennedy Portland where he served as the co-creative chief for the agency’s cornerstone Nike Account from 2000 to 2006. While at W + K Mike managed a creative group of over thirty people, oversaw creative development for Nike in the US and Latin America. Sub-brands with Nike included: Basketball (Pro and Collegiate), Football, Baseball, Running, Cycling (Lance Armstrong), Olympics, Soccer, Tennis and the ACG division. Products included both footwear and apparel for men and women.