Mike Byrne (Anomaly) On The Future Of Brands At The PSFK Conference NYC

Mike Byrne (Anomaly) On The Future Of Brands At The PSFK Conference NYC

Mike Byrne tells us that if advertising does not give hope then it's just landfill.

Guy Brighton
  • 13 april 2007

Presentation: Brand New World – Mike Byrne (Anomaly)
Advertising is landfill, we need to create ways to plant seeds and grow life instead.

About the speaker:

Mike Byrne is the Creative Director of Anomaly. Mike  is a former Creative Director at Wieden + Kennedy Portland where he served as the co-creative chief for the agency’s cornerstone Nike Account from 2000 to 2006. While at W + K Mike managed a creative group of over thirty people, oversaw creative development for Nike in the US and Latin America.  Sub-brands with Nike included: Basketball (Pro and Collegiate), Football, Baseball, Running, Cycling (Lance Armstrong), Olympics, Soccer, Tennis and the ACG division. Products included both footwear and apparel for men and women.

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